Category: Trojan Today

This article is the first of a two-part series on bringing new life to a faltering dental practice. The following case study is based upon

Your employee is distracted and inattentive. He comes to work looking unkempt, tired, and unprofessional. Lately, his attendance has really taken a nose dive, and

Opening a new dental office can be a crazy and even scary time. As an owner of a new practice, there are so many things

Have your social media and online reputation efforts stalled? Whether you are just getting started or want to boost your existing efforts, here are five

In the past, doctors and team members have asked my thoughts regarding using remote technology and outsourcing insurance billing to third party companies. In thinking

Are you working too hard but not feeling productive enough? Creating a “Schedule to Goal” plan for the year will support a Zen-like day. Begin

Many employers and employees think they already do a great job of showing and communicating appreciation. Yet, here are some current and striking statistics*: Only

There are two types of new patients. The first are Word-of-Mouth Patients. The second are Media-generated Patients, or walk-ins, both of which are shoppers. You

Consumers take their healthcare choices seriously, and many use an online search engine for assistance. More than half of today’s consumers search the Internet to

Teamwork has the potential to transform a dental practice into a multimillion dollar entity or simply add some calm to the workday. It can drive