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Trojan Today Publications

Trojan Today Classic: “Leading Your Dental Practice by Numbers” by Curtis Marshall

Numbers drive the world of business, including the business of dentistry: Revenue, Profitability, Production per Active Patient, Case Acceptance %, Pre-Appointment %, New Patient as a % of Active Patients, and a variety of other measures. Leaders in the dental industry would be at a severe disadvantage without timely and accurate figures relating to all aspects of their practice.