Trojan Today Publications

Over 60% of embezzlement cases go undetected. Often, the practice owner identifies issues but fails to report them. It's essential to report all embezzlement cases to protect all practices.

After thirty years of work in dental offices, I developed a way to let a patient (or parent) know what’s happening without using technical dental terms that may be too in-depth or “scary”. We share this wording to help guide you through the process of explaining scaling and root planing in user-friendly words and phrases.

In 2014, local SEO (Search Engine Optimization) was marked by a few interesting changes. Google scrapped some programs, updated others, and launched Google My Business. Considering Google owns 67% of the search engine market, aligning your dental practice marketing strategy to absorb these changes is vital.

Welcome to the latest installment of Trojan Today’s "Decoding the Codes" series, where we delve into dental procedure coding to enhance accuracy in billing practices.

Internal functions are integral to making your marketing strategy work. The trifecta of internal functions includes: Leadership, Systems/Processes, and Cash Flow. The trifecta is your marketing foundation, like a tripod for a camera.

With the rise of dental group practices and growing competition, dentists today have more questions about the business side of the practice, particularly marketing, than in the past. Following are seven of the most common questions asked by dentists, with their respective answers.

Now that you have your Facebook business page, what do you post? It can be overwhelming to think about keeping that page filled with engaging content. Start by breaking it down and keeping it simple.

Is dentistry expensive? You bet! So is a new car. Do you ever wonder why people with perfectly good cars go out every day and buy more expensive ones? To a casual observer, this seems like erratic or foolish behavior.

My wife and I are the proud grandparents of our fourth grandchild. Her parents live in Montana, one of the most beautiful places I have ever visited. We just returned from a wonderful week hanging out with little Molly Ann. She seems very calm and centered, and, in my eyes, already enlightened.

The convergence of Uber-like technology, the ongoing staffing shortages in dentistry, as well as enterprising companies, are bringing about the emergence of app-based temp services for dental assistants and hygienists, and even front-office and associates.

Are you looking to attract more sleep dentistry patients to your practice? Some teams are still fixated on old-school marketing methods to attract patients. If you want to get different results from your marketing, you may need to implement new tools.

Consumers take their healthcare choices seriously, and many use an online search engine for assistance. More than half of today's consumers search the Internet to find a dentist.