Category: Trojan Today

A car spinning out of control across three lanes of traffic, a sudden sea of red taillights ahead, and the horrible realization that the spinning

Do you have trouble getting patients to accept the treatments diagnosed on their visits? Many times, a patient is apprehensive about scheduling the treatment before

Do you get confused by the multitude of codes and/or want to expedite payments? There are a few things to know that can make your

In Part One of CPR to Revive a Dying Dental Practice, we examined several primary symptoms of decline that are often tuned out because we

This article is the first of a two-part series on bringing new life to a faltering dental practice. The following case study is based upon

Your employee is distracted and inattentive. He comes to work looking unkempt, tired, and unprofessional. Lately, his attendance has really taken a nose dive, and

Opening a new dental office can be a crazy and even scary time. As an owner of a new practice, there are so many things

Have your social media and online reputation efforts stalled? Whether you are just getting started or want to boost your existing efforts, here are five

In the past, doctors and team members have asked my thoughts regarding using remote technology and outsourcing insurance billing to third party companies. In thinking

Are you working too hard but not feeling productive enough? Creating a “Schedule to Goal” plan for the year will support a Zen-like day. Begin