Trojan Today Publications

Is dentistry expensive? You bet! So is a new car. Do you ever wonder why people with perfectly good cars go out every day and buy more expensive ones? To a casual observer, this seems like erratic or foolish behavior.

My wife and I are the proud grandparents of our fourth grandchild. Her parents live in Montana, one of the most beautiful places I have ever visited. We just returned from a wonderful week hanging out with little Molly Ann. She seems very calm and centered, and, in my eyes, already enlightened.

The convergence of Uber-like technology, the ongoing staffing shortages in dentistry, as well as enterprising companies, are bringing about the emergence of app-based temp services for dental assistants and hygienists, and even front-office and associates.

Are you looking to attract more sleep dentistry patients to your practice? Some teams are still fixated on old-school marketing methods to attract patients. If you want to get different results from your marketing, you may need to implement new tools.

Consumers take their healthcare choices seriously, and many use an online search engine for assistance. More than half of today's consumers search the Internet to find a dentist.

Have you heard the saying, “Always be hiring”? Whether you’re actively looking for a new team member or simply aiming to foster appreciation and retention among your current employees, your social media platforms can be a transformative tool.

Integrating medical-dental insurance billing has become a hot topic in the dental industry. A central question is whether your practice should invest in an in-house medical billing system. While the potential benefits are enticing, it’s crucial to evaluate the decision carefully.

It was a gift I did not notice until years later. In fact, at the time I had very little appreciation for it. Alan was a classmate of mine in kindergarten and first grade. Whenever we had show-and-tell and it was Alan’s turn, the class heard amazing stories of adventure.

For several months now, we’ve wanted to tell you about a project that has made increased dental care for underserved populations its primary goal – Dental Pipeline, the Profession and Practice Community-based Dental Education Program.

In Part 2 of this series, we will delve into the critical Maintenance Phase, where the focus moves from active treatment to ongoing prevention and health maintenance.

When I was twenty-five years old, I read “What to Say When You Talk to Yourself” by Shad Helmstetter, Ph.D.  I considered myself pragmatic, not exactly woo-woo or yogi, and although it seemed far-fetched that simply repeating something could make it come true, I was willing to give this positive self-talk a good college try.

It’s about time... Only 18% (2009 statistics) of all dentists in the United States do a complete oral cancer screening examination. A shocking statistic!