Trojan Today: “Decoding the Codes: Bridges and Dentures” by Kathleen Johnson

With the rise of dental group practices and growing competition, dentists today have more questions about the business side of the practice, particularly marketing, than in the past. Following are seven of the most common questions asked by dentists, with their respective answers.

Now that you have your Facebook business page, what do you post? It can be overwhelming to think about keeping that page filled with engaging content. Start by breaking it down and keeping it simple.

Is dentistry expensive? You bet! So is a new car. Do you ever wonder why people with perfectly good cars go out every day and buy more expensive ones? To a casual observer, this seems like erratic or foolish behavior.

My wife and I are the proud grandparents of our fourth grandchild. Her parents live in Montana, one of the most beautiful places I have ever visited. We just returned from a wonderful week hanging out with little Molly Ann. She seems very calm and centered, and, in my eyes, already enlightened.

The convergence of Uber-like technology, the ongoing staffing shortages in dentistry, as well as enterprising companies, are bringing about the emergence of app-based temp services for dental assistants and hygienists, and even front-office and associates.

Are you looking to attract more sleep dentistry patients to your practice? Some teams are still fixated on old-school marketing methods to attract patients. If you want to get different results from your marketing, you may need to implement new tools.

Consumers take their healthcare choices seriously, and many use an online search engine for assistance. More than half of today's consumers search the Internet to find a dentist.

Have you heard the saying, “Always be hiring”? Whether you’re actively looking for a new team member or simply aiming to foster appreciation and retention among your current employees, your social media platforms can be a transformative tool.

Integrating medical-dental insurance billing has become a hot topic in the dental industry. A central question is whether your practice should invest in an in-house medical billing system. While the potential benefits are enticing, it’s crucial to evaluate the decision carefully.