Category: Trojan Today Classics

Originally published 2009 Think back to a time when you were a new patient. Perhaps you were interested in finding out more about lasik or

Originally published 2009 We make decisions every day. Some are easy no-brainers while others may require quite a lot of data or research. No one

Advocating insurance for your patients can be fun! Want in on the secrets?  Secret #1 Play the game! Yes, it is a game of chance.

A team that simply gets the work done is quite different from a team that is cohesively and positively working together toward a shared set

It starts, believe it or not, with my nose.  A little itch tingles, and I know I can’t just reach up and scratch it. There

Customer service is important in all industries. In dentistry, there is an added issue with our customers, i.e., the issue of fear. Because of the added

New Associates The success of any associateship or partnership depends greatly on the acceptance of a new member to the practice by the entire dental team.

On a daily basis, dentists tell us how tough it is to find good employees. Often the reason underperforming team members are kept on board

I first met Peter at a laser and periodontal coding course I gave. Peter wanted to keep his career path on track and was articulate

I see it all the time in the course of my work as a copywriter, often for dental websites: the “About The Doctor” page says