Category: Trojan Today Classics

A patient’s perception is reality for that patient. Therefore, it is essential that every step of the patient visit — from the initial phone call,

Every practice has a tremendous ability to succeed far beyond the owner’s expectations. In consulting for over thirty years, I’ve learned the true secret to

It’s all about the EXPERIENCE! Disneyland is a 22-mile drive from my house, and I estimate I’ve visited the park over 150 times over the

Everyone plays a role in securing appointments…starting with Doctor! Creating solid appointments is a team process. First, Doctor GIVES a confident treatment recommendation. Second, staff

It’s February, and we’re bombarded with little red hearts. As anyone who has ever loved another person knows, love works best when based on mutual

In some practices, there’s enough money in Accounts Receivables (A/R) to go around the world three times…while in others, the A/R is a non-issue. There

As I reflect back on 2005, I remember a year marked with calamity in the United States and abroad. Between the tsunami, hurricanes, floods, fires,

Your patients have a choice of multiple dental practices. Influencing their decisions as to where to go are various factors – from family/friend referrals, to

When my husband and I moved into our “dream home,” I declared I would never move again. They could take me out in a pine

Tis the season to give thanks. We have 86,400 seconds each day, surely enough to spare a few for gratitude, recognition, and praise. Invest a