Category: Trojan Today

In today’s competitive landscape, marketing dental offices effectively involves making smart choices. Digital advertising has expanded its reach across various generations and local communities.

Amidst economic fluctuations, dental practices with efficient systems will be well-positioned to increase production and experience robust growth, no matter the economy. Do your systems need updating?

Managing performance with goal setting can be, at first, challenging. Why? Because it is not a one-size-fits- all approach.

If you’re a dentist aiming to boost your practice’s financial health and increase your income, focusing on enhancing revenue and optimizing operations is essential. Several practical strategies can significantly impact your bottom line without compromising the quality of patient care and satisfaction.

Photobiomodulation (PBM) and Red LED light therapy revolutionize dental care, providing dental professionals with advanced tools to enhance treatment outcomes. This comprehensive guide will explore the science behind PBM, the benefits of Red LED light therapy, and their integration into dental practices.

The dreaded yearly performance review…was there ever a time when any employer enjoyed them? The answer is probably not. Nothing gets a louder groan from an employer than the mere mention of performance reviews.

In an era where digital presence plays a pivotal role in attracting and retaining clients, dental practices cannot afford to overlook the potential of Facebook pages.

Training a new front office employee presents challenges, especially when the selected candidate might lack specific dental experience. However, prioritizing attributes like dynamism, a strong work ethic, and exceptional customer service skills can make them an excellent fit for the role.

Peer-to-peer recognition is as important for staff morale as much as a supervisor’s compliments and acknowledgments are. Here is a program that Trojan used for employee peer-to-peer recognition.

I love the fall. Cooler mornings, sweaters, schools back in session, leaves changing color, pumpkin waffle mix at Trader Joe’s, and football! My favorite holiday is Thanksgiving. It’s a time to pause and give thanks. My gratitude basket is overflowing this year. Here are a few things I am most thankful for: