Category: Trojan Today Classics

Consumers take their healthcare choices seriously, and many use an online search engine for assistance. More than half of today’s consumers search the Internet to find a dentist.

It was a gift I did not notice until years later. In fact, at the time I had very little appreciation for it. Alan was a classmate of mine in kindergarten and first grade. Whenever we had show-and-tell and it was Alan’s turn, the class heard amazing stories of adventure.

For several months now, we’ve wanted to tell you about a project that has made increased dental care for underserved populations its primary goal – Dental Pipeline, the Profession and Practice Community-based Dental Education Program.

When I was twenty-five years old, I read “What to Say When You Talk to Yourself” by Shad Helmstetter, Ph.D.  I considered myself pragmatic, not exactly woo-woo or yogi, and although it seemed far-fetched that simply repeating something could make it come true, I was willing to give this positive self-talk a good college try.

It’s about time… Only 18% (2009 statistics) of all dentists in the United States do a complete oral cancer screening examination. A shocking statistic!

“I hate to terminate employees!” That’s the understatement of the year; no one likes to do it. Not only is the termination itself difficult, you will have to recruit, interview, hire, and train a replacement, costing an emotional and financial toll.

Have you ever received a phone call from a patient upset about the amount their insurance has paid on their claim? It may not seem fair, but our patients expect us to know about their insurance plans and what is covered.

Protected Identifiable Information, or PII for short, is any information that could be used to identify an individual. Forty-eight states now have privacy laws that require all businesses to protect a consumer’s Protected Identifiable Information.

Why do you have to comply with HIPAA Security Rules? If you are submitting e-claims to a clearinghouse and then the clearinghouse submits the electronic format of the claim to a health plan on behalf of your office, you MUST comply to the Privacy, Security, and Breach Notification Rules of HIPAA.

Whether you have a new practice or want to enhance your ongoing marketing efforts, I can offer a few tips to increase the number of patients and retain them by making the most of online resources.