Category: Trojan Today Classics

Dental health professionals see a wide range of oral diseases and injuries and become familiar with ever-expanding treatment options. Dental hygienists are the front line in fighting oral disease and are often the first to identify gingivitis and periodontitis.

Effective time management is of utmost importance in every dental practice. It is important for dental hygienists to effectively manage each patient. Without managing your schedule, you are sure to experience many stressful days which may lead to burnout.

Credible studies show an alarming percentage of North American dentists are victims of fraud and embezzlement with the average loss per fraud case being approximately $100,000.

ACT: Ten years ago, 35% of dental practice owners said they were victims of employee embezzlement. Today the percentage is nearly 70%.

After thirty years of work in dental offices, I developed a way to let a patient (or parent) know what’s happening without using technical dental terms that may be too in-depth or “scary”. We share this wording to help guide you through the process of explaining scaling and root planing in user-friendly words and phrases.

In 2014, local SEO (Search Engine Optimization) was marked by a few interesting changes. Google scrapped some programs, updated others, and launched Google My Business. Considering Google owns 67% of the search engine market, aligning your dental practice marketing strategy to absorb these changes is vital.

Internal functions are integral to making your marketing strategy work. The trifecta of internal functions includes: Leadership, Systems/Processes, and Cash Flow. The trifecta is your marketing foundation, like a tripod for a camera.

With the rise of dental group practices and growing competition, dentists today have more questions about the business side of the practice, particularly marketing, than in the past. Following are seven of the most common questions asked by dentists, with their respective answers.

Is dentistry expensive? You bet! So is a new car. Do you ever wonder why people with perfectly good cars go out every day and buy more expensive ones? To a casual observer, this seems like erratic or foolish behavior.

My wife and I are the proud grandparents of our fourth grandchild. Her parents live in Montana, one of the most beautiful places I have ever visited. We just returned from a wonderful week hanging out with little Molly Ann. She seems very calm and centered, and, in my eyes, already enlightened.