Category: Trojan Today Classics

Several years ago, while traveling in what was then the Soviet Union, I had one of the most incredible evenings in my not uneventful life.

Numbers drive the world of business, including the business of dentistry: Revenue, Profitability, Production per Active Patient, Case Acceptance %, Pre-Appointment %, New Patient as a % of Active Patients, and a variety of other measures. Leaders in the dental industry would be at a severe disadvantage without timely and accurate figures relating to all aspects of their practice.

When it comes to management styles, people have a tendency to mimic the style they learned from previous jobs or employers. For this article, we will focus on one component: motivating by appreciation, i.e., using more carrot and less stick.

There are two types of new patients. The first are Word-of-Mouth Patients. The second are Media-generated Patients, or walk-ins, both of which are shoppers. You must speak differently to these two types of patients.

If you are an employer, at one time or another (if not already), you will have to deal with a difficult employee. For many practice owners and managers, the question becomes, “How did I get this employee working for me in the first place?

Which should you pay employees — an hourly wage or a salary? There are pros and cons to both approaches, with advocates on both sides. Even industry consultants differ in their recommendations.

If you currently operate your dental practice without Standard Operating Procedures (SOPs), you are missing a valuable component to your personnel management processes.

Learn about the three reasons people don’t take time to train others when a question or an issue emerges & how to encourage your employees to be self-reliant.

You may have the best interactive website in town & a beautiful facility, but it doesn’t matter if patients are soured by the person(s) answering your phone. Excellent phone skills require training to ensure the person answering the phone understands the big picture of creating positive impressions and branding the practice.

If you’re a smaller practice and you’ve never had a HIPAA complaint, you’ve probably never experienced a HIPAA audit. However, that’s about to change.