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Trojan Today Publications

Trojan Today Classic: "Dentistry’s Untapped Resource: Medical Insurance Billing & Coding" by Rebecca Gerber

Trojan Today Classic: “Dentistry’s Untapped Resource: Medical Insurance Billing & Coding” by Rebecca Gerber

In today’s competitive dental market, more and more dentists are finding it prudent and profitable to bill medically necessary dental procedures to medical insurance carriers. Submitting selected dental treatment to medical carriers not only provides a valuable service, but it can increase the bottom line of the practice through greater case acceptance.

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Trojan Today Classic: “Leading Your Dental Practice by Numbers” by Curtis Marshall

Numbers drive the world of business, including the business of dentistry: Revenue, Profitability, Production per Active Patient, Case Acceptance %, Pre-Appointment %, New Patient as a % of Active Patients, and a variety of other measures. Leaders in the dental industry would be at a severe disadvantage without timely and accurate figures relating to all aspects of their practice.

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